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In showroom · Kennesaw, GA
At Mattress Lux
90+ Years · The World's Best Mattress™

Champion of comfort,
for every sleeper.

Serta has pioneered sleep innovation since 1931, building the award-winning Perfect Sleeper and iComfort collections, plus the beds that fill the world's largest hotel chains. USA-assembled, in 150 countries, and now on the floor at Mattress Lux Kennesaw.

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Serta mattress styled in a modern bedroom at Mattress Lux Kennesaw

The Serta lineup
at Mattress Lux.

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Serta iComfort Pro Latex mattress styled in a modern bedroom
Serta iComfort Pro Latex profile detail
Serta iComfort Pro Latex 5 ZoneResponse construction
Serta iComfort Pro Latex True Response Latex layer
Serta iComfort Pro Latex CoolFeel cover detail
Serta iComfort Pro Latex PillowSoft Aire detail

Serta iComfort Pro Latex

$2,299 $1,559
Queen · Extra Firm · Reg. $2,299 5 ZoneResponse Design with 100% naturally-derived True Response Latex Foam, CoolFeel Pro Fabric, and PillowSoft Aire cushioning. USA assembled.
Firmness 9 / 11 · Extra Firm
Soft Firm
5 ZoneResponse True Response CoolFeel Pro
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Hybrid
Serta iSeries NXG Hybrid mattress styled in a modern bedroom
Serta iSeries NXG Hybrid profile detail
Serta iSeries NXG Hybrid 5-zone coil construction
Serta iSeries NXG Hybrid NXG Memory Foam layer
Serta iSeries NXG Hybrid CoolFeel cover detail
Serta iSeries NXG Hybrid Carbon Fiber Memory Foam
Serta iSeries NXG Hybrid BestEdge Support detail
Serta iSeries NXG Hybrid styled bedroom angle

Serta iSeries NXG Hybrid

$1,699
Queen · Firm 5-zoned coil system with BestEdge Support, NXG high-density memory foam, and a CoolFeel cover paired with Carbon Fiber Memory Foam for cooling.
Firmness 7 / 11 · Firm
Soft Firm
5-Zone Coil NXG Foam BestEdge
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All Foam
Serta iSeries NXG Foam mattress styled in a modern bedroom
Serta iSeries NXG Foam profile detail
Serta iSeries NXG Foam high-density core
Serta iSeries NXG Foam NXG Memory Foam layer
Serta iSeries NXG Foam CoolFeel cover detail
Serta iSeries NXG Foam Carbon Fiber Memory Foam
Serta iSeries NXG Foam Ultimate Edge Support
Serta iSeries NXG Foam styled bedroom angle

Serta iSeries NXG Foam

$1,699
Queen · Luxury Firm Premium high-density foam core with Ultimate Edge Support, NXG Memory Foam, and a CoolFeel cover topped by Carbon Fiber Memory Foam for cooling.
Firmness 6 / 11 · Luxury Firm
Soft Firm
NXG Foam Ultimate Edge Carbon Fiber
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02  ·  About Serta Founded 1931 · 90+ Years of Sleep Innovation

The bed that built
an industry.

Serta was founded in 1931 by a group of mattress makers who pioneered the hook-free design and rewrote what comfort could mean. Ninety years on, Serta is sold in over 150 countries, supplies the world's largest hotel chains, and assembles every mattress in the United States.

01

Heritage innovation

From the original hook-free mattress in 1931 to the Perfect Sleeper continuous support innerspring in 1983, Serta has spent ninety years redefining how a mattress should support the body.

02

Comfort engineered

Every Serta is built around the brand's signature 5 ZoneResponse design, NXG memory foam, and CoolFeel cooling fabrics, tuned for spinal alignment and all-night temperature control.

03

Hospitality grade

Serta supplies several of the world's largest hotel chains. The same quality bar that wins back returning hotel guests is built into every bed sold for the home.

03  ·  Why Mattress Lux Kennesaw, GA · No-commission

Why buy Serta at Mattress Lux.

Shopping for a Serta mattress in Cobb County? Here is why customers choose our no-commission Kennesaw showroom over big-box stores and online checkouts.

01 · In-store

Try before you buy

The Serta iSeries NXG and iComfort Pro Latex are set up and ready to test on our Kennesaw showroom floor.

02 · Free

Free Lux Fit™

Personalized sleep assessment with no-commission specialists who know every Serta spec.

03 · Guarantee

Local price match

Find the same Serta model cheaper in Kennesaw? We will match it on the spot.

04 · Delivery

Free local delivery

Across Cobb County and the greater Atlanta metro, with mattress and foundation set up.

05 · Risk-free

100-night sleep trial

Home-test the bed for 100 nights. If it is not the right one, we will swap it.

06 · Expertise

Serta specialists

5 ZoneResponse, NXG Memory Foam, CoolFeel, True Response Latex, we know every spec cold.

05  ·  The Serta Promise Included with every purchase

The Serta
promise.

Every Serta at Mattress Lux is backed by 90+ years of sleep engineering, USA assembly, CertiPUR-US certified foams, and a 100-night in-home trial. Buy with confidence, sleep with the lights out.

Sleep Trial 100-night trial

Home-test the Serta for 100 nights. If it is not the right fit, we will work with you to swap it.

Warranty 10-year limited

Backed by Serta's manufacturer warranty against defects in materials and workmanship for ten full years.

Delivery Free Local Delivery

Complimentary delivery throughout Cobb County and the greater Atlanta area, with mattress and foundation set up in your home.

Certified CertiPUR-US®

Serta foams are certified for low-VOC indoor air quality and made without mercury, lead, formaldehyde, or ozone depleters.

06  ·  Serta Technology 90+ years of sleep engineering
The Serta Difference

Six components,
one engineered sleep system.

Serta has spent ninety years refining what a mattress can do for the body. The 5 ZoneResponse Design, True Response Latex, NXG Memory Foam, CoolFeel cooling, BestEdge support, and PillowSoft Aire cushioning combine into a single sleep system tuned for spinal alignment, pressure relief, and all-night temperature control.

# Component Role What it does
01 5 ZoneResponse™ Design Support / alignment Serta's exclusive five support zones target the head, shoulders, lumbar, hips, and legs for full-body alignment. Built into the iComfort Pro Latex and paired with a 5-zoned coil system on the iSeries NXG Hybrid for targeted spinal support in any sleep position.
02 True Response™ Latex Foam Comfort layer Two inches of 100% naturally-derived latex (rubber tree sap, no fillers or synthetic additives) on the iComfort Pro. Responsive feel, increased breathability, and greater longevity than memory foam.
03 NXG™ Memory Foam Pressure relief High-density premium memory foam built into the iSeries NXG Hybrid and Foam. Contours deeply to soften pressure points across the shoulders, hips, and back without losing core support.
04 CoolFeel™ + Carbon Fiber Memory Foam Cooling layer A cool-to-the-touch CoolFeel cover paired with graphite or carbon-fiber memory foam draws heat away from the body all night. The iComfort Pro uses CoolFeel Pro Fabric, the iSeries NXG models add Carbon Fiber Memory Foam.
05 BestEdge® & Ultimate Edge™ Support Edge stability Reinforced perimeter foam locks edge-to-edge stability. BestEdge wraps the iSeries NXG Hybrid coil system, Ultimate Edge wraps the iSeries NXG Foam core. Sit, sleep, or roll to the edge without sink.
06 PillowSoft® Aire Surface cushion Enhanced cushioning on the iComfort Pro Latex with a gently rippling design that promotes airflow at the surface. Adds plushness above the latex layer without trapping heat.

5 ZoneResponse, True Response, NXG, CoolFeel, BestEdge, Ultimate Edge, and PillowSoft Aire are trademarks of Serta, Inc. CertiPUR-US® certification verified at certipur.us. Specifications based on the iComfort Pro Latex and iSeries NXG models sold at Mattress Lux Kennesaw.

07  ·  Credentials Heritage · Recognition · Certifications

A decade of trust,
independently verified.

Founded 2014 10+ years of testing

Casper was founded in New York City in 2014 and has spent the decade since testing every foam, fabric, and thread with sleep experts.

Consumer Reports 5 highly rated models

Casper has five highly rated mattresses by Consumer Reports, including two top-rated picks. Independent third-party testing.

CertiPUR-US® Foams certified for safety

Low-VOC indoor air quality. Made without mercury, lead, formaldehyde, or ozone depleters.

10-Year Warranty Backed by Casper

Manufacturer warranty against defects in materials and workmanship for ten full years on every Casper sold at Mattress Lux.

08  ·  Frequently Asked Questions

Everything you
need to know.

01 What is Serta's 5 ZoneResponse Design?
5 ZoneResponse is Serta's exclusive five-zone support system, engineered for full-body alignment by targeting the head, shoulders, lumbar, hips, and legs. On the iComfort Pro Latex, the design is paired with two inches of True Response Latex Foam for a responsive, breathable feel. On the iSeries NXG Hybrid, it pairs with a 5-zoned coil system and BestEdge Support for edge-to-edge stability.
02 Is Serta good for back and stomach sleepers?
Yes. The Serta lineup at Mattress Lux is designed for back and stomach sleepers. The iComfort Pro Latex sits at Extra Firm with five support zones for the spine. The iSeries NXG Hybrid is a Firm hybrid with 5-zoned coils, and the iSeries NXG Foam offers a Luxury Firm all-foam build with deep contouring. Try them in person at our Kennesaw showroom and we will pair you with the right one.
03 How does Serta manage temperature?
Every iSeries NXG model uses a CoolFeel cover that is cool-to-the-touch, paired with Carbon Fiber Memory Foam that draws heat away from the body all night. The iComfort Pro Latex uses CoolFeel Pro Fabric and naturally breathable latex foam instead of memory foam, with PillowSoft Aire cushioning whose rippling design promotes airflow at the surface.
04 Are Serta mattresses safe and certified?
Yes. Serta foams are CertiPUR-US certified, made without harmful chemicals and meeting strict low-VOC standards for indoor air quality. Serta also designs every mattress free of mercury, lead, formaldehyde, and ozone depleters. The iComfort Pro Latex is 100% USA assembled, and Serta operates 27 manufacturing plants across North America with quality control standards that meet hospitality-grade specifications.
05 Does Serta come with a sleep trial?
Yes. Every Serta purchased through Mattress Lux includes a 100-night in-home sleep trial, plus a 10-year limited warranty backed by Serta. We also pair you with a no-commission Lux Fit specialist before you order, so fit confidence starts on day one rather than the night the truck arrives.
09  ·  Visit the showroom Open today · 10a-6p
The best way to pick a Serta

Lie down on it
before you buy it.

The Serta iComfort Pro Latex and iSeries NXG hybrid + foam are set up and ready to test at our Kennesaw showroom. Spend 15 minutes with one of our no-commission sleep experts and leave knowing exactly which Serta is yours.

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