Serta iComfort Pro Latex
$2,199
Firmness
Multiple Feels
Soft
Firm
5 ZoneResponse
True Response
CoolFeel Pro
In showroom · Kennesaw, GA
At Mattress Lux
Champion of comfort,
for every sleeper.
Serta has pioneered sleep innovation since 1931, building the award-winning Perfect Sleeper and iComfort collections, plus the beds that fill the world's largest hotel chains. USA-assembled, in 150 countries, and now on the floor at Mattress Lux Kennesaw.
The Serta lineup
at Mattress Lux.
Filter & sort
Type
Size
Feel
Sleep Position
Price Range
$1,500
$6,000
Serta iSeries NXG Hybrid
$2,199
Firmness
Multiple Feels
Soft
Firm
5-Zone Coil
NXG Foam
BestEdge
Serta iSeries NXG Foam
$2,199
Firmness
Multiple Feels
Soft
Firm
NXG Foam
Ultimate Edge
Carbon Fiber
02 · About Serta
Founded 1931 · 90+ Years of Sleep Innovation
The bed that built
an industry.
Serta was founded in 1931 by a group of mattress makers who pioneered the hook-free design and rewrote what comfort could mean. Ninety years on, Serta is sold in over 150 countries, supplies the world's largest hotel chains, and assembles every mattress in the United States.
01
Heritage innovation
From the original hook-free mattress in 1931 to the Perfect Sleeper continuous support innerspring in 1983, Serta has spent ninety years redefining how a mattress should support the body.
02
Comfort engineered
Every Serta is built around the brand's signature 5 ZoneResponse design, NXG memory foam, and CoolFeel cooling fabrics, tuned for spinal alignment and all-night temperature control.
03
Hospitality grade
Serta supplies several of the world's largest hotel chains. The same quality bar that wins back returning hotel guests is built into every bed sold for the home.
03 · Why Mattress Lux
Kennesaw, GA · No-commission
Why buy Serta at Mattress Lux.
Shopping for a Serta mattress in Cobb County? Here is why customers choose our no-commission Kennesaw showroom over big-box stores and online checkouts.
01 · In-store
Try before you buy
The Serta iSeries NXG and iComfort Pro Latex are set up and ready to test on our Kennesaw showroom floor.
02 · Free
Free Lux Fit™
Personalized sleep assessment with no-commission specialists who know every Serta spec.
03 · Delivery
Free shipping
Across Cobb County and the greater Atlanta metro.
04 · Expertise
Serta specialists
5 ZoneResponse, NXG Memory Foam, CoolFeel, True Response Latex, we know every spec cold.
04 · Serta Technology
90+ years of sleep engineering
The Serta Difference
Six components,
Six components,
one engineered sleep system.
Serta has spent ninety years refining what a mattress can do for the body. The 5 ZoneResponse Design, True Response Latex, NXG Memory Foam, CoolFeel cooling, BestEdge support, and PillowSoft Aire cushioning combine into a single sleep system tuned for spinal alignment, pressure relief, and all-night temperature control.
| # | Component | Role | What it does |
|---|---|---|---|
| 01 | 5 ZoneResponse™ Design | Support / alignment | Serta's exclusive five support zones target the head, shoulders, lumbar, hips, and legs for full-body alignment. Built into the iComfort Pro Latex and paired with a 5-zoned coil system on the iSeries NXG Hybrid for targeted spinal support in any sleep position. |
| 02 | True Response™ Latex Foam | Comfort layer | Two inches of 100% naturally-derived latex (rubber tree sap, no fillers or synthetic additives) on the iComfort Pro. Responsive feel, increased breathability, and greater longevity than memory foam. |
| 03 | NXG™ Memory Foam | Pressure relief | High-density premium memory foam built into the iSeries NXG Hybrid and Foam. Contours deeply to soften pressure points across the shoulders, hips, and back without losing core support. |
| 04 | CoolFeel™ + Carbon Fiber Memory Foam | Cooling layer | A cool-to-the-touch CoolFeel cover paired with graphite or carbon-fiber memory foam draws heat away from the body all night. The iComfort Pro uses CoolFeel Pro Fabric, the iSeries NXG models add Carbon Fiber Memory Foam. |
| 05 | BestEdge® & Ultimate Edge™ Support | Edge stability | Reinforced perimeter foam locks edge-to-edge stability. BestEdge wraps the iSeries NXG Hybrid coil system, Ultimate Edge wraps the iSeries NXG Foam core. Sit, sleep, or roll to the edge without sink. |
| 06 | PillowSoft® Aire | Surface cushion | Enhanced cushioning on the iComfort Pro Latex with a gently rippling design that promotes airflow at the surface. Adds plushness above the latex layer without trapping heat. |
5 ZoneResponse, True Response, NXG, CoolFeel, BestEdge, Ultimate Edge, and PillowSoft Aire are trademarks of Serta, Inc. CertiPUR-US® certification verified at certipur.us. Specifications based on the iComfort Pro Latex and iSeries NXG models sold at Mattress Lux Kennesaw.
05 · Credentials
Heritage · Hospitality · Certifications
Ninety years of trust, independently verified.
Since 1931
90+ years of innovation
From the original hook-free mattress to the Perfect Sleeper continuous-support innerspring, Serta has spent ninety years pioneering how a mattress should sleep.
Hospitality leader
Hotel chains, world over
Serta supplies several of the world's largest hotel chains. The same engineering bar that wins back returning hotel guests is built into every bed for the home.
CertiPUR-US®
Foams certified for safety
Low-VOC indoor air quality. Made without mercury, lead, formaldehyde, or ozone depleters.
Global reach
150+ countries served
Serta beds are sold in more than 150 countries, with 27 manufacturing plants in North America and authorized dealers worldwide.
06 · Frequently Asked Questions
Everything you
need to know.
01 What is Serta's 5 ZoneResponse Design?
5 ZoneResponse is Serta's exclusive five-zone support system, engineered for full-body alignment by targeting the head, shoulders, lumbar, hips, and legs. On the iComfort Pro Latex, the design is paired with two inches of True Response Latex Foam for a responsive, breathable feel. On the iSeries NXG Hybrid, it pairs with a 5-zoned coil system and BestEdge Support for edge-to-edge stability.
02 Is Serta good for back and stomach sleepers?
Yes. The Serta lineup at Mattress Lux is designed for back and stomach sleepers. The iComfort Pro Latex sits at Extra Firm with five support zones for the spine. The iSeries NXG Hybrid is a Firm hybrid with 5-zoned coils, and the iSeries NXG Foam offers a Luxury Firm all-foam build with deep contouring. Try them in person at our Kennesaw showroom and we will pair you with the right one.
03 How does Serta manage temperature?
Every iSeries NXG model uses a CoolFeel cover that is cool-to-the-touch, paired with Carbon Fiber Memory Foam that draws heat away from the body all night. The iComfort Pro Latex uses CoolFeel Pro Fabric and naturally breathable latex foam instead of memory foam, with PillowSoft Aire cushioning whose rippling design promotes airflow at the surface.
04 Are Serta mattresses safe and certified?
Yes. Serta foams are CertiPUR-US certified, made without harmful chemicals and meeting strict low-VOC standards for indoor air quality. Serta also designs every mattress free of mercury, lead, formaldehyde, and ozone depleters. The iComfort Pro Latex is 100% USA assembled, and Serta operates 27 manufacturing plants across North America with quality control standards that meet hospitality-grade specifications.
07 · Visit the showroom
Open today · 10a-6p
Your local
Serta showroom.
The Serta iComfort Pro Latex and iSeries NXG hybrid + foam are set up and ready to test at our Kennesaw showroom. Spend 15 minutes with one of our no-commission sleep experts and leave knowing exactly which Serta is yours.