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At Mattress Lux
90+ Years · The World's Best Mattress™

Try Serta mattresses
at Mattress Lux.

Champion of comfort, for every sleeper. Serta has pioneered sleep innovation since 1931, building the award-winning Perfect Sleeper and iComfort collections, plus the beds that fill the world's largest hotel chains. USA-assembled, in 150 countries, and now on the floor at Mattress Lux. Find a showroom in Kennesaw or Sandy Springs and confirm which models are on display before your visit.

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Serta mattress styled in a modern bedroom at Mattress Lux
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Every sleep essential
at Mattress Lux.

Mattresses, adjustable bases, pillows, sheets, and protectors from more than 20 trusted brands. Filter by feel, sleep position, or budget. Then book a no-pressure Lux Fit at any of our three showrooms.

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All mattresses, toppers, pillows, sheets, and bases at Mattress Lux

Mattress Lux, serving Kennesaw, Acworth and Atlanta, carries 124 products across more than 20 premium brands. Try every one in person at our no-commission showroom.

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02  ·  About Serta Founded 1931 · 90+ Years of Sleep Innovation

The bed that built
an industry.

Serta was founded in 1931 by a group of mattress makers who pioneered the hook-free design and rewrote what comfort could mean. Ninety years on, Serta is sold in over 150 countries, supplies the world's largest hotel chains, and assembles every mattress in the United States.

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01

Heritage innovation

From the original hook-free mattress in 1931 to the Perfect Sleeper continuous support innerspring in 1983, Serta has spent ninety years redefining how a mattress should support the body.

02

Comfort engineered

Every Serta is built around the brand's signature 5 ZoneResponse design, NXG memory foam, and CoolFeel cooling fabrics, tuned for spinal alignment and all-night temperature control.

03

Hospitality grade

Serta supplies several of the world's largest hotel chains. The same quality bar that wins back returning hotel guests is built into every bed sold for the home.

03  ·  Why Mattress Lux Kennesaw, Acworth, & Atlanta, GA · No-commission

Why buy Serta at Mattress Lux.

Shopping for a Serta mattress in metro Atlanta? Here is why customers choose our no-commission showrooms over big-box stores and online checkouts.

01 · In-store

Try before you buy

The Serta iSeries NXG and iComfort Pro Latex are set up and ready to test at Mattress Lux, serving Kennesaw, Acworth and Atlanta.

02 · Free

Free Lux Fit™

Personalized sleep assessment with no-commission specialists who know every Serta spec.

03 · Delivery

Free shipping

Across Cobb County and the greater Atlanta metro.

04 · Expertise

Serta specialists

5 ZoneResponse, NXG Memory Foam, CoolFeel, True Response Latex, we know every spec cold.

04  ·  Serta Technology 90+ years of sleep engineering
The Serta Difference

Six components,
one engineered sleep system.

Serta has spent ninety years refining what a mattress can do for the body. The 5 ZoneResponse Design, True Response Latex, NXG Memory Foam, CoolFeel cooling, BestEdge support, and PillowSoft Aire cushioning combine into a single sleep system tuned for spinal alignment, pressure relief, and all-night temperature control.

# Component Role What it does
01 5 ZoneResponse™ Design Support / alignment Serta's exclusive five support zones target the head, shoulders, lumbar, hips, and legs for full-body alignment. Built into the iComfort Pro Latex and paired with a 5-zoned coil system on the iSeries NXG Hybrid for targeted spinal support in any sleep position.
02 True Response™ Latex Foam Comfort layer Two inches of 100% naturally-derived latex (rubber tree sap, no fillers or synthetic additives) on the iComfort Pro. Responsive feel, increased breathability, and greater longevity than memory foam.
03 NXG™ Memory Foam Pressure relief High-density premium memory foam built into the iSeries NXG Hybrid and Foam. Contours deeply to soften pressure points across the shoulders, hips, and back without losing core support.
04 CoolFeel™ + Carbon Fiber Memory Foam Cooling layer A cool-to-the-touch CoolFeel cover paired with graphite or carbon-fiber memory foam draws heat away from the body all night. The iComfort Pro uses CoolFeel Pro Fabric, the iSeries NXG models add Carbon Fiber Memory Foam.
05 BestEdge® & Ultimate Edge™ Support Edge stability Reinforced perimeter foam locks edge-to-edge stability. BestEdge wraps the iSeries NXG Hybrid coil system, Ultimate Edge wraps the iSeries NXG Foam core. Sit, sleep, or roll to the edge without sink.
06 PillowSoft® Aire Surface cushion Enhanced cushioning on the iComfort Pro Latex with a gently rippling design that promotes airflow at the surface. Adds plushness above the latex layer without trapping heat.

5 ZoneResponse, True Response, NXG, CoolFeel, BestEdge, Ultimate Edge, and PillowSoft Aire are trademarks of Serta, Inc. CertiPUR-US® certification verified at certipur.us. Specifications based on the iComfort Pro Latex and iSeries NXG models sold at Mattress Lux Kennesaw.

05  ·  Credentials Heritage · Hospitality · Certifications

Ninety years of trust, independently verified.

Since 1931 90+ years of innovation

From the original hook-free mattress to the Perfect Sleeper continuous-support innerspring, Serta has spent ninety years pioneering how a mattress should sleep.

Hospitality leader Hotel chains, world over

Serta supplies several of the world's largest hotel chains. The same engineering bar that wins back returning hotel guests is built into every bed for the home.

CertiPUR-US® Foams certified for safety

Low-VOC indoor air quality. Made without mercury, lead, formaldehyde, or ozone depleters.

Global reach 150+ countries served

Serta beds are sold in more than 150 countries, with 27 manufacturing plants in North America and authorized dealers worldwide.

06  ·  Frequently Asked Questions

Everything you
need to know.

01 What is Serta's 5 ZoneResponse Design?
5 ZoneResponse is Serta's exclusive five-zone support system, engineered for full-body alignment by targeting the head, shoulders, lumbar, hips, and legs. On the iComfort Pro Latex, the design is paired with two inches of True Response Latex Foam for a responsive, breathable feel. On the iSeries NXG Hybrid, it pairs with a 5-zoned coil system and BestEdge Support for edge-to-edge stability.
02 Is Serta good for back and stomach sleepers?
Yes. The Serta lineup at Mattress Lux is designed for back and stomach sleepers. The iComfort Pro Latex sits at Extra Firm with five support zones for the spine. The iSeries NXG Hybrid is a Firm hybrid with 5-zoned coils, and the iSeries NXG Foam offers a Luxury Firm all-foam build with deep contouring. Try them in person at Mattress Lux, serving Kennesaw, Acworth and Atlanta, and we will pair you with the right one.
03 How does Serta manage temperature?
Every iSeries NXG model uses a CoolFeel cover that is cool-to-the-touch, paired with Carbon Fiber Memory Foam that draws heat away from the body all night. The iComfort Pro Latex uses CoolFeel Pro Fabric and naturally breathable latex foam instead of memory foam, with PillowSoft Aire cushioning whose rippling design promotes airflow at the surface.
04 Are Serta mattresses safe and certified?
Yes. Serta foams are CertiPUR-US certified, made without harmful chemicals and meeting strict low-VOC standards for indoor air quality. Serta also designs every mattress free of mercury, lead, formaldehyde, and ozone depleters. The iComfort Pro Latex is 100% USA assembled, and Serta operates 27 manufacturing plants across North America with quality control standards that meet hospitality-grade specifications.
Three showrooms near you

Let's find the mattress
that fits you.

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Book a Lux Fit, speak with an expert, or stop by in person. Whichever feels easiest. We'll meet you there with real guidance, not a sales pitch.

Cobb & Jiles Showroom

2774 Cobb Pkwy NW
Suite 105, Kennesaw, GA 30152

Hours Tue to Thu, 10a to 6p
Fri to Sat, 10a to 7p
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Barrett Parkway Showroom

1125 Ernest W Barrett Pkwy NW
Building 200, Suite 204, Kennesaw, GA 30144

Hours Tue to Thu, 10a to 6p
Fri to Sat, 10a to 7p
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Sandy Springs Showroom

4600 Roswell Rd, Suite C-110
Sandy Springs, GA 30342

Hours Tue to Thu, 10a to 6p
Fri to Sat, 10a to 7p
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